Bridging Wineries & Asian Markets

The Founder

Twenty-three years, every side of the industry

Over two decades in wine and spirits, built across five markets and every link in the chain — from the vineyard to the final export contract.

My path started at the source — vineyards and wineries — then moved through F&B and hospitality, where I trained and worked as a certified Sommelier. From there I moved into brand management, sales, operations, wine tourism, and education, eventually overseeing global export for more than 50 brands. I've reported directly to founders and CEOs on three separate occasions — a role that comes with real accountability, not just a title.

I've built my career across the UAE, the USA, the Maldives, China, and Italy — each market teaching me something the others couldn't: regulatory differences, consumer behavior, distribution realities, and what actually earns trust with a producer or an importer.

Entrepreneurship has run alongside the corporate work, not after it. I founded and led two companies — one in education, one in export — before stepping away from both a few years ago. That same instinct now shows up in my writing on the blog, and in a podcast currently in development. I also co-founded Cuvee3, an F&B consulting venture in the UAE, alongside two partners.

Twenty-three years in, the constant hasn't been any one role — it's having stood on every side of this industry: the vineyard, the winery, the dining room, the export desk, and the tour group — and understanding how each one depends on the others.

• Certified Sommelier
• 50+ brands exported
• UAE · USA · Maldives · China · Italy
• Co-founder · Cuvee3